Annual Research Days at the BBS The FAME (Family Business Sustainability and Growth) programme was successfully introduced to the academic public at Budapest Business School's very own Annual Research Days event, which aims to introduce more academia and research groups to each other and all university citizens. During the event held on April 5-6, 2018 more than twenty interactive workshops, roundtable discussions and lectures were offered to the participants. In addition, this year the whole event was centred round the notion of responsible and sustainable thinking. Among other topics, the two-day event included ‘Will Hungary win or lose in cyber economy?’, ‘How will higher education alter over the next 20 years?’, ‘How can food production be made sustainable?’. And with full support from award winning winemakers and wine experts a brand new research project was introduced (‘Why don’t young people drink quality wine?’). All these were overwhelmed by thought-provoking conversations, inspirational debates, diverse and decisive research from research teams and educators at BBS – the representatives of high-level scientific life. During the two days, FAME programme magnetised participants with its stand and flyers, presenting the programme concept, the content of its modules and the didactic and as well as methodological implementation.